Use keywords in the name and description – they are critical in attracting the right members.You could build more company awareness within your niche, nurture valuable industry relationships, highlight your own content, facilitate connections, generate interest and inquiries and entice group members to become clients or employees. ADVANCED: Create your own LinkedIn Groupīuilding and managing your own group provides you with many advantages. Steady activity should lead to more interaction, network growth and will build trust. Post frequently since LinkedIn promotes top contributors and gives content recognition. So, pick 1-3 groups you can actively participate in and then start being active. You want to be active in them – posting comments and questions, answering queries, sharing residential building products news and information and occasionally posting jobs.Ī wise woman once told me – go 3 and deep. Being in a group doesn't automatically get you more visibility, contacts, and projects. Just joining groups isn't enough, you have to get into the mix. Check out this page to learn how to search LinkedIn groups. You can drill down by industry, by channel, and by position type. Why are you taking the time and energy to join groups? What are you hoping to get out of this? How much time can you realistically put in? Get specific about who you want to connect with and why you are joining each group.ĭon't feel like you have to join every single group – some have little to no activity and others are chock full of just job postings. Generally, I find most people on LinkedIn are open to networking so it is a very “safe” place to try your hand at recruiting. It allows for very targeted access of professionals who have the background you are searching for. LinkedIn Groups is another great tool for developing social recruiting skills. Besides just having a personal page and a Company page, LinkedIn provides a lot of opportunities for networking and social recruiting. I use it on all of my searches and have made some really great connections. LinkedIn is a pretty fantastic tool for recruiting.
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